Concept Development
Concept differentiation is the key to success in a competitive market. Accordingly, I develop distinctive food and beverage concepts covering the full gamut of your offer - from kitchen and interior design through to the guest experience.
Operations
Great concepts rely on superior execution and I am experienced at developing the full potential of an idea from concept through to full implementation. As part of this process I assess and improve the efficient and effective running of your business and operations, based on a precise and detailed realisation of the guest journey.
Brand Development & Positioning
I develop robust brand identities by solidifying your business goals and objectives and understanding the needs and expectations of your guests, and then visualising, defining and effectively implementing the character and nuances of a new concept.
Business Planning & Financial Projections
Having reviewed and structured top-line financial models that make commercial sense for your long-term profitability, I develop business plans that take into account all aspects of your business and help secure your long-term viability.
Menu Development & Engineering
Through insight and awareness of food trends, product costs and market thresholds, I improve accessibility, guest appreciation and the profitability for your business.
Sales, Marketing & PR
Following the setting of both short and long-term strategies for the growth of your brand I plan how your company, business and services are to be perceived and promoted. I then set about making certain the execution of this plan is both considered and effective.
Recruitment & Training
In order to improve your guest experience and service quality I first establish your brand’s standards and then devise customised training packages in support of these. I then help you find the best leadership talent to manage and champion these standards.
Membership
I establish new, or improve existing, membership platforms which are both aspirational and deliver tangible value.